Beard and Bones

Where branding meets strategy

Time to level up

Your brand is what separates you from the pack and determines how your customers will view your business. When your brand is rooted in strategy it serves as your compass, your north star, your anchor to everything you do and your number one tool in your business. We use strategy to create a brand and website that attracts your ideal customer and helps you level up so you can create a lasting business (high five to that!). 

About the studio

Beard and Bones is here to help you reach those big goals and take your business to the next level. And the bold name? Geert spent much of his life growing a beard and heavy bones  at his parents home in Mechelen, while studying graphics all over the dutch part of Belgium. Those beard and bones now represent the journey we embark on in achieving our big dreams despite our humble beginnings. We are here to help you achieve your dreams because we now your business is more than just a business; it’s about creating something that’s a reflection of you. Something that you can be proud of! 

#01 | Brainstorm & Strategize

Find that sweet spot.

Part of my branding proces is to postition your brand so that your visuals and website appeal to your ideal customer, book more sales, and accurately represent your business, and going deep on what’s working, what isn’t working and who your customers are.

Through strategy I help you find that sweet spot where your brand and your ideal customers intersect because that’s where the magic happens.

#02 | Moodboard it out

Strategy made visual.

Together we’ll brainstorm the visuals that will represent your brand both online and offlline. Combined with our strategy, this moodboard will act as our compass for the rest of the project.

This is the fun part and when the visuals are rooted in the strategy what you get is more than just a pretty brand or website!

#03 | Design & Execute

Time to get to work!

Using the strategy & moodboard we’ve established, we’ll get to work on the logo, fonts, colors, patterns, icons and other fun stuff to go along with your brand.

In order to keep the momentum going we’ll ask for quick feedback and you’ll be involved every step of the way.

  • Graphic Design 95%
  • Brand Design 90%
  • Typography 75%
  • Photography 85%

The Bearded One

Beard and Bones is the studio of Antwerp brand designer Geert Pieters. After 3 years of working in the graphic design world as a graphic and digital designer (Bagaar, Wax…), he recently embarked on his own freelance carrier to focus his efforts towards branding, website design, illustration and photography for creative and passionate clients.

Other than designing, Geert enjoys hanging out with his language teaching girlfriend Britta, he enjoys concerts of all kinds, watching movies an playing word games. He loves working in lots of different styles and mediums but is especially happy when he can get off the computer and take out the drawing supplies or camera.

Want to work together, or just say hello? Don’t hesitate to get in touch.

Former Bearded Apprentices

Jolien Bau: Graphical and Digital Media student at AP University in Antwerp. Want to say hi? Get in touch!

For updates and branding advice


Thank you for taking interest in Beard and Bones. At this time we are working on a new website. While waiting let us ease your pain with a subscription form to our brand new newsletter. Two times a month we will give you an update on what has happened in our office and in the world of design and lettering.

Feel free to join. Welcome to our bad bad bearded pack!

It’s only a matter of time until you get stuffed with free goodies, essential for a good workflow, and interesting blog-posts on how you can make your business better.